BNI provides a positive, supportive, and structured environment for men and women to further their business through word-of-mouth marketing. BNI provides a supportive system of giving and receiving business. It does so by providing an environment in which you develop personal relationships with dozens of other qualified business professionals.

By establishing this "formal" relationship with other people, you will have the opportunity to substantially increase your business. BNI provides a business environment in which local business people can get together to network, learn valuable new marketing skills and develop the strong personal relationships that lead to trust and the consequent generation of significant business for each other.

The most successful chapters of BNI are comprised of participants who are sincerely committed to helping one another through networking.

They are a team. As a participant in BNI, you are responsible for complying with the policies and guidelines of the organisation